Luca Netz acquires Pudgy Penguins for $2.5 M
- NFTs
- Culture
On April 4 2022, entrepreneur Luca Netz purchased the entire Pudgy Penguins NFT project for about 750 ETH (~US$2.5 million) after the community ousted the original founders. The acquisition brought new leadership and marketing strategies, including licensing deals and toy tie-ins, revitalizing the penguin-themed collection.